Skincare Packaging
P&G University Partnership
Project Overview
Our team focused on e‑commerce packaging for a skincare brand, balancing user insights with SIOC (Ships in Own Container) requirements. To ground the work in real-world needs, we conducted in‑home and on‑site research sessions with 10 participants, uncovering both behavioral and sensory preferences. Insights from this research informed the prototyping and testing of packaging concepts, where qualitative findings were translated into tangible design solutions that enhanced usability, protected products in transit, and elevated the customer experience.
Role/Team
Myself, Tate, Jason, Alice, Fan
Myself, Tate, Jason, Alice, Fan
Tools
Adobe Illustrator, Corel Draw, Figma, Microsoft Office, Pacdora
Adobe Illustrator, Corel Draw, Figma, Microsoft Office, Pacdora
Duration
10 weeks, 2025
10 weeks, 2025
Process
Design Framework
Empathize
Key Acitivities: Secondary Research · In Home Visits
·
How Might We’s · Tensions · Pain points · Journey Map · Insights & Frameworks Using our consumers’ current product habits, standards of success and standards of failure, we were able to build empathy with their experience.
We synthesized their feedback into insights and tensions which drove our How Might We statements.
We synthesized their feedback into insights and tensions which drove our How Might We statements.
Define
Key Activities: Narrow Scope · Brainstorm · Consumer Site Visit 1 & 2 · Prototype Sketches · Storyboards · Design RequirementsOur team was challenged with designing e-commerce packaging for one of P&Gs skincare lines. Comparing P&G’s current product line and the needs, pain points, and workarounds of our users, we found a focused opportunity in creating an outer SIOC (ship-in-own-container) with custom inner materials.
Following our How Might We statements, we brainstormed and sketched, down-selecting to 8 products with a variety of features to show to our consumers.
These rapid prototypes were presented to our consumers during multiple rounds of site visits through sorting, ranking, and mix & match exercises.
Following our How Might We statements, we brainstormed and sketched, down-selecting to 8 products with a variety of features to show to our consumers.
These rapid prototypes were presented to our consumers during multiple rounds of site visits through sorting, ranking, and mix & match exercises.
We presented 8 physical prototypes to our consumers through 1st person videos. These three rounds of user research culminated with a final list of emotional and functional requirements. Each of these requirements was backed by a user need.
Ideate + Prototype
Key Activities: Sketch · Rapid Prototyping
· Lasercutting
Many of our users have arthritis or general aches and pains so we created a range of prototypes which would be held at different angles and positions, both one handed and two to understand what would be most comfortable with our users.
We began to imagine a broader ecosystem for the consumer, creating an app-connected experience and building out consumables, packaging, and storage.
We began to imagine a broader ecosystem for the consumer, creating an app-connected experience and building out consumables, packaging, and storage.
Iterate + Test
Key Activities: CAD (Render & Assembly)
·
Lasercutting
·
Color Material Finish
·
Branding
Over the course of a 2 weeks we rapidly iterated, testing opening mechanisms, materialsm and other features, testing these prototypes internally within our 20 person cohort and with professors using preference data to drive the final prototype’s form.
Final Deliverables
Coming Soon...Reflections and Next Steps
Coming Soon...
MXD Media 2024